Magazines, television, blogs, supermarkets - it's everywhere! So of course, being subjected to it on a regular basis, I gave in and bought the pair in Superdrug for £6.46 (currently on offer!). Never mind the fact I'm bordering brunette.
John Frieda's website claims the duo gradually lightens your hair to "achieve a magical sun-kissed sparkle". Sounds good to me. Especially as it is suitable for daily use. It also smells delicious; a citrusy fresh and summery scent.
The only tiny issue I have is the packaging. The shampoo looks nearly identical to the conditioner, meaning you have to double check if what you are holding IS what you think you're holding. But that's a silly issue that is easily managed by using one's eyes.
Before and after photos opportunity number 1!